Panerai held a private gala dinner at La Plage Beirut, as part of celebrating the official opening of Officine Panerai the new mono-brand boutique in Beirut, Lebanon. The Officine Panerai boutique in Beirut is the first in the middle-eastern Mediterranean area and the sixteenth in the world following those in Florence and Portofino, Madrid and Geneva, Dubai and Doha, Riyadh, Los Angeles and New York, Buenos Aires, Macau, Shanghai, Beijing, Hong Kong and Tokyo.
The design of the new boutique, which will have a floor space of around 50 square metres, is that typical of Officine Panerai boutiques, where shapes, colours and materials contribute to recreating a simple environment that takes inspiration from the sea, the element that more than any other characterizes the distinctive identity of Panerai watches. From the historical supply of highly specialised, precision instruments to the Italian Navy, up to the current sponsorship of the vintage boats regatta circuit Panerai Classic Yachts Challenge, the sea has always played a leading role in the Florentine company’s history, and the boutiques evoke this link through teak wood and steel, porthole-shaped windows and sinuous fittings recalling ocean waves and the shapes of the most elegant yachts.
Address: Beirut Souks, Weygand Street, Beirut.