Pernod Ricard and Fawaz Holding organized three consecutive masterclass workshop sessions dedicated to the media and clients.
The session was animated by Ian Logan who presented the timeless success story of Ballantine’s whisky; it is the world’s 2nd largest Scotch whisky & the No.1 selling Scotch whisky in Europe. It is also the No.1 selling Super Premium whisky range in Asia. Two bottles of Ballantine’s are sold every second. He exposed in details the success key of Ballantine’s over the years, the continuity in master blenders, from the first beginning of Ballantine’s with Georges Ballantine’s the first master blender 1809-1891 until the current master blender Sandy Hyslop appointed in 2005, the continuity in blending, maturation, quality, packaging and signature style.
Logan highlighted on the ranges of Ballantine’s, the Ballantine’s Finest is a soft, sweet and complex blended Scotch whisky. Ballantine’s 12 Year Old is a balanced, delicate and refreshing whisky when the 17 year Old is soft, sweet and creamy; it is the most awarded 17 year old whisky. Ballantine’s 21 Year Old is spicy and aromatic. The 30 Year Old is the ultimate in super premium Scotch whisky and ranks high among the most expensive and exquisite whiskies in the world. It is oak influence, rich and lingering.
Finally, he noted that Ballantine’s has gained the highest number of awards & trophies in International competitions and has also won ‘Distiller of the Year’ 3 years running.
During the session, the attendees tasted the best cocktails of Chivas and Ballantine’s, discovering the mystery behind them.