In Shape 4th Edition: The Glamorous window of Beirut, the forever elegant city of the area

After its previous three editions’ remarkable success, In Shape, the first-of-its-kind exhibition in the Middle East and the Arabian Gulf, is back in its fourth, increasingly promising edition  that will be held at BIEL from Friday, October 19th to Monday, October 22nd, 2012 from 3 till 10 pm. 

Three years of continuous expansion and ever growing achievement established IN SHAPE as the most anticipated comprehensive wellbeing fair in the region.

Lebanon is ideally set in the region to host such an event health and wellness, with a notorious reputation for its high end experience in fashion, beauty, health and aesthetic surgeries, thus making Lebanon the ideal destination for health and beauty experts from around the world. Seen as the trendsetter, Beirut drags famous company and brand to build awareness that reaches the entire region including Syria, Jordan and the Gulf Countries alike.

Becoming the “must attend “annual rendezvous for health, beauty and fitness, In Shape this year is set to exceed all expectations with over 250 international and local exhibitors, 12,000 sqm of exhibition space and more than 40,000 expected visitors!

In Shape 2011 was attended by 36 600 visitors compared to 32,000 in 2010 and 30000 in 2009!

Moreover, In Shape 2012 will be featuring more than a hundred amazing shows on four distinct stages showcasing the many products and services offered by the exhibitors. From hair styling to live cooking shows, make-up and manicure shows to dancing and fitness performances, the fair’s exhibitors will be attracting an even larger audience.

Dedicated conference rooms will be also providing participating companies with a venue for various exciting new product launches, press conferences and specialized training sessions for professionals.

With its extensive media’s coverage from TV, Radio, and Newsprint, IN SHAPE 2012 is the talk of the region. with the evident increasing interest of the regional exhibitors and consequently the regional & international media!

The exhibition is divided into four sections:

  • The Health and Beauty Pavilion, including medical equipment, hair care and skin care products, make up, beauty centers, institutes and dental clinics.
  • The Dietary and Healthy Eating Pavilion, where healthy and organic foods and products are exhibited, including leading food companies and weight loss centers.
  • The Fitness Pavilion, grouping sports clubs and displaying various sports equipment companies in addition to dance academies.
  • The SPA Pavilion, involving leading spas, aesthetic and massage centers, as well as all related equipments and accessories.

 Beauty and fitness lovers will make fruitful contacts, seize great opportunities, while relaxing  and being pampered by surrounding beauty and wellbeing magical experts.

Doctors, pharmacists, nutritionists, beauticians, physiotherapists, hairdressers, sports coaches as well as commercial companies, hospitals, beauty salons and spas, hotels, restaurants and health and sports clubs are gathered to offer their utmost.

They are also given the opportunity to possibly expand their business by weaving new relationships with leading companies in Lebanon and abroad.

E Square is organizing the “In Shape Beauty Prize for Hair and Make-Up”! A competition for hairdressers and make-up artists aiming to encourage the best talents in the related fields. Participants will be competing live in front of a jury composed of prominent experts under the supervision of specially flown in British experts. The competition is sponsored by Mia Trading, Ch. Sarraf & Co., Nazih Group and First National Bank.

A new elegant refurbished entertainment area will be also launched this year featuring ongoing shows and events where the visitors will be given the chance to participate in sport, dance, make-up and cooking sessions presented by leading beauty, fitness and dietary figures.

In Shape 2012 will be also hosting for the 2nd consecutive year, the highly praised “O.P.I Nail IT!” competition by Nazih Group the leading company that markets more than 50 international cosmetic brands. This competition will bring together the best nail artists in the region to show their talent and compete under the supervision of experts and a foreign jury coming to Beirut exclusively for this event.

In Shape will be extended for 3 extra days. With over 200 top health, beauty, fitness, dietary and wellbeing companies and experts presenting their latest services, products and newest techniques.