Chocol’art: Chocolate, Fashion, Art and Charity

At the intersection of the sweet addiction inspired by cocoa, the warm fulfillment of charity work, and the heartfelt promise held for innocent children comes a new charity concept dedicated, this time, to raising funds for the Children’s Cancer Center of Lebanon (CCCL).

The Chocol’art concept combines the elements of Chocolate, Charity and Children with a creative twist provided by its participants and sponsors who are all part of the powerful force that is the media. All participants of Chocol’art have been encouraged to create original designs and creations related to the theme of Chocolate, Art and Children, to be displayed for the first time globally.

The event – organized by the creators of the successful and unique ‘Nutella Nights, Dubai’ Mo Fadlallah, Ali Hashemi and Alex Mir, and in association with SPLONGE, Beirut – brought together a host of talented fashion and jewelry designers, painters and graffiti artists whilst satisfying the over 500 attendees’ chocolate cravings with chocolaty delights prepared by a host of caterers and, served in the beautiful gardens of Mouawad Palace in Downtown, Beirut.

Each event will successfully raise money for a worthy children’s charity. “Chocol’art was an evening of inspired fun, sweetness, uniqueness, interaction and visual expression all for a worthy children’s cause,” said Mo Fadlallah, one of the founders of Chocol’art.

The Children’s Cancer Center of Lebanon (CCCL) is a not-for-profit association for the treatment of children with cancer. CCCL is affiliated to St. Jude’s Children’s Research Hospital in Memphis, Tennessee; and works in close coordination with the American University of Beirut Medical Center (AUBMC).

Children at CCCL are treated free of charge, with no cost at all on their parents. Therefore, the CCCL relies purely on donations: so supporting such a worthy and noble cause comes naturally.

The evening was hosted by Madjam and live music provided by Plugged and Fareeq Al Atrash as well as DJ performances by Gunther & Stamina, DJ Phil and DJ Mass. There was also live art by Diane Ayoub and live graffiti displays led by Ashekman.

“At some point in our lives, cancer has unfortunately struck someone we know and love. Today, childhood cancer is a number one killer,” said Mo Fadlallah, adding “Children’s cancer is vastly underfunded and that’s why the idea of hosting Chocol’art in Beirut came about.

The future of Chocol’art is to continue supporting other Children’s charities with each event. There is another event being planned in Dubai in December, where the founders of Chocol’art reside and again in Beirut in June of 2012.