It is not a good day to be in the commercial business.
First, this Swiffer ad was slammed for sexism. Then, these Happy Prostitute ads were pulled in Brazil.
Now, Pamela Anderson has been deemed an insult to her gender in Great Britain… or at least a commercial that features the former Baywatch beauty.
The country’s Advertising Standards Authority stated in its ruling that the above ad for Dreamscape Networks includes a fantasy sequence that is far too offensive for the air.
In a statement defending its prohibition, the ASA pointed to a bikini-clad Anderson and another model showing off their cleavage while dancing and being covered in cream.
“Because of that, we considered the ad was likely to cause serious offence to some viewers on the basis that it was sexist and degrading to women.”