TAG Heuer is proud to announce renowned DJ, David Guetta, as their new brand ambassador. Universally accredited with being one of the First DJs to open up the world of electronic music to global charts audiences, transforming the sound of radio and with it, the musical tastes of millions of listeners across the world in the process. He’s one of the most followed people on the planet with an incredible social reach and has established himself as not just a dance icon but the music icon for this generation. He sold over 9 million albums and 35 million Tracks Worldwide, and has chosen to represent the Swiss watch brand.
The new TAG Heuer Formula 1 special edition is dedicated to him. The watch is designed with travel in mind thanks to its GMT function and “day/night” symbol; the watch is in the perfect colours for clubbing – black and blue – and features an impressive cuff watch strap. The black and blue aluminium bezel is one of the most striking elements in the design. The watch features a 24-hour display, with daytime hours from 6 am to 6 pm shown in blue and night-time hours from 6 pm to 6 am shown in black; it also features a second time zone, a very useful function for staying connected with friends and family when you travel a lot!