Samsung Electronics Co., Ltd., a market leader and award-winning innovator in consumer electronics and home appliances, and Cherfan Tawil & Co, an official distributor for Samsung products in Lebanon launched the expanded range of ecobubble™ washing machines at Le Royal. Members of the media were invited to the press conference and had the chance to learn more about the most innovative and advanced technology in home appliances. Ecobubble™ is the first washing machine in the market to enable the greatest performance, in which cold water washes like hot water. The soap rich bubbles penetrate deeper and dissolve faster into fabrics, making the new Ecobubble™ washing machine the most energy efficient washing machine in the world.
Samsung Digital Appliances derived inspiration from historical washing practices of hand-washing. People used to create large quantities of rich and soapy foam, helping the detergent to penetrate and get absorbed deeply. Samsung applied this traditional wisdom in their bubble based washing system, to make the tiresome chore of cleaning clothes much easier and more convenient without any energy waste.
Ecobubble™ washers contain a special component called the Bubble Generator. Just as the wash cycle begins, the generator uses an initial water intake, creates a concentrated detergent solution and sucks large quantities of air into the flow, pumping this mix rapidly up into the wash drum. After pressing ‘Start’ you can see a rising cushion of soapy rich bubbles. This technology completely upgrades how the detergent gets into the clothes. These special bubbles soak into fabrics quickly, deeply and evenly, and then thoroughly rinse out. The bubble generator even works against leaving residues or soap stains as the detergent is dissolved more consistently.
The soap-rich bubbles, cold water can wash your clothes just as well as the hotter 40°C water, reducing the energy requirement for heating. The new Digital Inverter Motor saves even more energy while also benefiting from a robust technology backed up by a 10 year component warranty. It is the powerful motor driving Samsung’s front-loading washers and moreover, it reduces noise from the washing machine, so laundry can be done with a minimum of disruption in the home, maybe even enjoying a bit of sleep while the washer goes to work.
The 12KG load capacity ecobubble™ washer has the biggest wash size available in Europe in a standard cabinet. The washing machine reduces the number of cycles needed per week for larger families, allowing them to stay ahead of the laundry pile, and not spend so much time doing their washing.
Bigger capacity may cause heavy energy use. But thanks to Samsung’s Smart weight sensor, ecobubble™ washer can even save energy. The sensor detects how much load is inside now and calculates how much water and energy are needed to clean it. Moreover, new color LCD on the front shows which washing program is most energy-saving and optimizing the use of resources. Owing to all of these advanced technologies, ecobubble™ washer is delivering the best rated energy use available with A+++ in spite of its biggest capacity.
Additionally, this special ecobubble™ washer also protects delicate fabrics. Popular modern fabrics are sometimes so delicate that they require cold washing with very gentle mechanical action, but people still want the convenience of automatic machine washings rather than hand wash, and they want to get great results. Low temperature washing that does not compromise wash performance, and even benefits from the soft foam cushion during the wash phase, is a benefit. Samsung even has evidence that this foam cushion and gentle action has a measurable improvement on garments such as outdoor and water resistant fabrics, allowing them to keep their coating in good condition and keeping out the rain for longer.
“Our goal is to answer identified consumer requirements with well engineered and stylishly designed digital appliances, built around practical technologies that really do something to make a difference.” said Mr. Sangsuk Roh – President of Samsung Electronics Levant.
Mr. Eddy Cherfan – CEO of CTC added: “With the energy issues that Lebanon is facing nowadays, Samsung is proud to do its part in the Lebanese community, satisfying the needs of the consumers and bringing the latest technology to the market while saving energy at the same time”.
“A consumer desires great wash performance above everything else – clothes need to get clean again without stains or smells. After this priority is taken care of though, we can’t forget about the other needs; some of which used to force a performance compromise under the previous washing technologies. For instance, larger households are always running cycle after cycle to try and stay ahead of the laundry mountain, and overloading to try and save time will compromise performance. Delicate fabrics used to force handwashing, or a balance between wash performance and a large wash time in order to achieve a result. These solutions can be delivered against, and in every case we can provide a great washing experience. This is the essence of our latest generation of ecobubble™ washers – providing for just these needs, without any compromise.”
Samsung’s super capacity 12KG ecobubble™ washer and the new super capacity 8KG slim depth washer are now available in stores.