Mindshare, which is part of WPP, is a global media agency network helping clients to make collaborative and adaptive decisions across their paid, owned, and earned marketing in real-time. The agency is excited to announce that it has once again been recognized as a top performer in the industry by the Effie Effectiveness Index, an annual ranking of the marketing and communications industries’ most effective agencies, advertisers, and brands.
Once again, Mindshare has been honored for a year of outstanding achievement in agency effectiveness. The agency’s case studies were pored over by a panel of judges made up of the industry’s top experts, who rigorously evaluated Mindshare’s work to measure the successfulness of their marketing campaigns. Winner and finalist data was compiled by a global network of partners to thoroughly judge each entry with a complex point system, and Mindshare surfaced to the top 3 agencies for the Middle East & Africa region with a whopping 73 points.
“When it comes to marketing that matters, innovative thinking simply isn’t enough – work has to be as effective as it is creative. This year, we are very proud to be recognized for both our fresh ideas and our undeniable results,” says Mindshare MENA CEO Samir Ayoub.