Mindshare and Industry Leaders Gear Up for “Art of Adaptation”


It is not the strongest businesses that survive and flourish, but the most adaptable: Mindshare, a leading media agency in the MENA region, is at the forefront of the marketing industry’s ongoing transformation. The Mindshare team is excited to share global insights, ideas and best practices at the “Art of Adaptation” summit, an event that addresses the importance of adaptability.

Taking place on November 26th at the Marriott Marquis Hotel Dubai, this must-attend one-day event brings together groundbreaking speakers from around the world to provide fresh perspectives on adaptation in life and business.

Industry leaders will give insightful presentations and practical tutorials on topics including utilizing data for your clients and creating authentic and relevant content to meaningfully connect with your audience. Gary Armitage, Mindshare’s Head of Strategy for WW & EMEA, headlines alongside a handful of carefully selected experts with a presentation on engaging consumers strategically through media.

“Surrounded by new technology and transforming markets, we constantly strive to reach consumers in exciting and effective new ways,” explains Samir Ayoub, CEO of Mindshare MENA. “Adaptability and innovative thinking are among our greatest strengths in today’s market, and we are thrilled to share the relevant knowledge at this event.”