Lebanese Skaters Develop Their Own Identity

The Lebanese Skateboarding Association (LSA) has partnered with Youngberry Agency, youth marketing agency, to engage Lebanese skateboarders of all ages in conceptualizing the association’s new brand identity. The workshop program consists of 3 sessions that place the skateboarders in the driver’s seat as designers to create a successful brand identity for the Lebanese Skateboarding Association.

Through a simplified process, the basics of logo design and branding in general are communicated through brainstorming, ideation, visual conceptualization, sketching, and lively discussions. All LSA members and the entire community of skateboarders from the region and elsewhere will vote on the final logo options produced during the workshop. The voting will take place on LSA’s Facebook page in early June 2012. (http://www.facebook.com/skate.lb) 

After the completion of the first session, Ghassan Al-Salman, a pro-skater, said: “I’m excited that we’re designing a visual identity that represents us, and I’m glad to be a part of this change.”

For information about the Lebanese Skateboarding Association, please visit: http://www.facebook.com/skate.lb