Scotch drinkers, meet Jane Walker.
For the first time ever, the top-hatted man who appears on bottles of Johnnie Walker whiskey is being replaced by a woman.
Johnnie Walker, which is owned by liquor giant Diageo (DEO), said Monday that it will launch a special edition of its Black Label blend next month featuring the female logo.
“As a brand that has stood for progress for nearly 200 years, Johnnie Walker is proud to take this next step forward by introducing Jane Walker as another symbol of the brand’s commitment to progress,” it said in a statement.
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