Hublot Ambassadors Lapo Elkann and Pelé attended the inauguration of the brand’s second manufacturing building

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In order to keep pace with increasing demand and maintain the vertical growth of its production, Hublot inaugurated its second building today—just 6 years after opening its plant in 2009. This doubles the surface area of the production centre in Nyon.

The appointment was made a year and a half ago when ground was broken on the site and… Here we are! On September 29, Jean-Claude Biver, Chairman of Hublot and President of LVMH Group’s Watch Division, and CEO of Hublot Ricardo Guadalupe inaugurated Hublot’s second large manufacturing building. Three hundred guests from around the world including ambassadors, VIP guests, friends of the brand and journalists were there for the event. At their sides were Hublot ambassadors Lapo Elkann and Pelé, as well as special guest -TV presenter, actress, model and winner of Dancing With The Stars Middle East- Daniella Rahme, who all made the trip to celebrate this milestone in the brand’s history. They took part in the show to handover the keys from the existing building to the new building. The ceremony kicked off with Pelé, followed by a “goal” by Michel Pont creating an enormous Big Bang. This was accompanied by the spectacular arrival of Daniella Rahme going between buildings H1 and H2 via a Formula 1TM style walkway, as found on Grand Prix tracks around the world, which offers direct access between the two buildings.

This event launches a campaign in Hublot’s 73 stores around the world to celebrate the 10th anniversary of the iconic Big Bang collection.


The extension is highly symbolic for the brand—it bears witness to its expansion and its success. The Nyon architectural firm Coreta has added 8,000 m2 of surface where Hublot will install 100 workstations over the next 5 years, which will give the company a workforce of over 400 people in Switzerland. The project represents an investment of 20 million Swiss francs for the company.

This new unit, which sits alongside the first building, is mainly dedicated to producing components for Manufacture movements and producing watch cases. The micro-mechanics workshops, all the CNC machines, the decoration, electroplating, general mechanical and cleaning workshops, to name a few, were installed in August in the new premises with the after-sales service and part of the administrative department.


The current building was also reorganised so that all of the ground floor could be given over to the Innovations, Research & Development department, whose activity is mainly focussed on new materials and very complicated movements. This also allows the ASF (Provision Assembly), T1 (Movement Assembly), T2 / T3 (Watch Head and Watch Assembly) departments and Complications Workshop to redeploy and expand following Hublot’s growth.

Finally, the production unit in Gland, which is mainly focused on producing cases and carbon fibre components, as well as the setting unit joined the main site in Nyon.


In terms of sustainable development, Hublot will have two “Private One” charging terminals that can be used to charge an electric car or scooter in an optimal manner. The company will also have photovoltaic solar panels as a renewable source of electricity. Particular attention has been paid to the efficiency and the power performance of the technical installations. In terms of the energy design, the performance of the building’s envelope is 20% higher than that required by the SIA 380/1 standard (the Swiss Engineers and Architects Society). The technical facilities have been designed to meet the requirements of the SIA standard.