Horizon Holdings Launches New Digital Capability, Blue Barracuda in the Middle East

Horizon Holdings, the Middle East’s leading advertising, marketing and communications group, has recently launched its new digital services offering Blue Barracuda, which will effectively complement Horizon Group’s services to existing and new clients across the Middle East region.

Laurence Boschetto, worldwide CEO and president of Draftfcb, Rafic Saadeh, chairman and CEO Horizon Holdings, and Gregory Tikhanoff, President and COO Horizon Holdings, jointly made the announcement recently at The Address Downtown Hotel in Dubai. The conference was also attended by Martin Talks, Draftfcb’s global digital lead and founder of Blue Barracuda, along with Lee Brett, general manager Blue Barracuda, Dubai and Dina Saadeh, account director-digital.

Blue Barracuda, a London based digital agency which was recently acquired by Draftfcb, will now support Horizon Draftfcb by providing full-service digital strategies across all aspects of digital communications. The agency’s capabilities will include a range of digital services from digital strategies and campaign planning, CRM, retail, to full-service execution.

“The introduction of Blue Barracuda in the Middle East adds immense value to Horizon Group’s strategic capabilities and effectively positions us as an integrated advertising and marketing solutions agency in the region,” said Rafic Saadeh, chairman Horizon Holdings. “With Blue Barracuda’s proven track record at developing innovative, media-agnostic solutions for a rapidly changing digital communications landscape, we are confident that our clients across the Middle East will significantly benefit with the addition of their capabilities into our portfolio”.

Blue Barracuda will operate in the Middle East from Horizon Draftfcb’s Dubai office at Capricorn Tower on Sheikh Zayed Road.  Its operations in the region will be led by Lee Brett, General Manager of Blue Barracuda Dubai.

In celebrating the launch of Blue Barracuda in the Middle East, Laurence Boschetto, worldwide CEO and president of Draftfcb, said, “Blue Barracuda is a perfect match for Horizon Draftfcb, both culturally and in terms of its capabilities and the expertise it provides.  Its talented staff shares our fundamental belief that our clients and their customers’ needs have to be central regardless of the channel”.

He further added, “Blue Barracuda’s launch in the Middle East region is a natural progression of our agency’s newly acquired strategic capability which will aim to deliver benchmark campaigns for our valued clients in this region”.

“In joining Horizon Draftfcb, Blue Barracuda brings a unique approach to an ever-changing world. Our focus is on fluid, agile experiences that work wherever and whenever. Brands must accept being in an operational model where they are in a perpetual ‘beta’ state to maximize the opportunities that rapid change presents. Speed is the new certainty to ensure that communications meet objectives and deliver outstanding commercial results,” said Martin Talks, Draftfcb’s global digital lead and founder of Blue Barracuda.