HORECA 2010 set with new Themed Pavilions

Horeca, the Hospitality and Foodservice event, that will take place from April 27 to 30, in Biel is set to take off with its new themed Pavilions. The annual hospitality foodservice exhibition will be an area of more than 10,000 sqm with 250 exhibitors including official participants from Cyprus, Egypt, Iran, Argentine and Poland; as well as participating countries coming from Canada, France, Jordan, KSA, Lebanon, Syria, and the UAE. Horeca 2010 has added two new pavilions: the Coffee and Tea pavilion, and the Wine and Drinks pavilion; both of which include various workshops and activities.

Based in Beirut, Capitale des Gourmets, Horeca is at the epicenter of the world’s leading retail and foodservice markets, presenting a unique opportunity to discover the latest products companies’ trends ideas and innovations in food and drink

HORECA is back! The primary fair for the hospitality and food service industries is a must attend event for 2010. Another year brings back the long running exposition where you will get a glimpse of the hottest products, accessories, trends, innovations and ideas from a wide selection of companies.


More than 350 companies have flown in from all corners of the world, which includes participation from Argentina, Canada, Cyprus, Egypt, France, Iran, Jordan, KSA, Lebanon, Poland, Syria and the UAE. Under one roof, they showcase over 2500 of the most up to date products for the industry.

Explore, get inspired and discover the latest innovations and apply them in their own food and hospitality establishments. Your presence at HORECA 2010 will give you the edge you need and will positively impact the future of your business.


News sections for 2010 reflect the latest consumer trends

The new sections and pavilions at Horeca 2010 reflect the latest consumer trends that are not only driving the future of hospitality and foodservice markets around the world, but also have a large impact on future trends and innovations.

NEW- The Wine and drinks pavilion

The wine and beverage pavilion that brings together importers and producers of wine, alcoholic/non alcoholic beverages and energy drinks gives you an insight on the latest of Lebanese and international wine and beverage brands, and sets the stage to meet genuine winemakers in a professional and hospitable environment. A dedicated area has been arranged for tasting sessions, workshops as well as books and images to intensify the trade and contribute to the pavilion’s success.

NEW – The Coffee and Tea pavilion Another grand addition to this year’s exhibition is the “Coffee and Tea pavilion”, where producers and importers share the latest trends and innovations in the industry. This area will have a range of new products that will be highlighted “the coffee and Tea Novelty Area.”

The Consultant, Recruiting and Franchise Pavillion
An attractive area that gives the talents of the industry a chance to talk about franchise opportunities, job openings as well as exchange information and useful tips with consultants in the industry. Discover your favorite area of interest and ensure you network with the right people.

The Schools and Universities Pavillion A grand representation of the top schools and universities of Lebanon and abroad will be present to share education opportunities and registration details for their hospitality programs.


The Hospitality Salon Culinaire Make it a must to attend the 11th Hospitality Salon Culinaire. Over 200 leading culinary experts compete in 17 categories. The competition will be judged by a world-renowned panel.

The Live Junior Chef Competition A popular competition that will highlight gifted hospitality students demonstrating their talent and potential.

Sandwich innovation An inspiring line-up of convenience, snacking and food on the move ideas including many competitions

Daily Pastry Workshops Watch daily live pastry workshops at the Hospitality Salon Culinaire premises by renowned international chefs.

The Lebanese Bartenders Competition The competition hosts leading talents demonstrating their mixology expertise, revealing tricks, and exquisite blends of flavors for both eyes and taste buds.

The National Olive Oil Contest The Lebanese extra virgin oil production is the main feature, accompanied by tasting sessions and illustrations by experts. Awards are granted to the best local olive oil producers.

Lebanon Student Star Pack 2010 View the work of the Lebanese design students in the context of the first packaging contest ever organized in Lebanon.

The Atelier Gourmand Lebanese chefs introduce new culinary styles combined with traditional Lebanese food from the country’s regions. Indulge in gastronomic trends the world has to offer with live demonstrations.

The Table Setting Contest Come and treat your eyes at the contest where restaurants, hotels, and caterers bring out their top of the line decorative marvels. This year’s theme is “Jungle Tables”.

The Annual Hospitality Forum Daily workshops and open forums bring together the crème de le crème of hospitality and foodservice professionals to discuss the most recent happenings in the industry

Floral lobby arrangements Experience “The Spring Symphony”, where 10 celebrity florists will display their floral artworks designed for lobbies.