Gargour Automotive Company’s Inaugural Jeep® Jamboree is a Major Success


In line with the “go anywhere, do anything” spirit that’s at the heart of the Jeep® brand, Gargour Automotive Company organized an exclusive Jeep® Jamboree especially for its Jeep Wrangler customers – the event took place on Sunday 23rd of June and proved to be a big hit with Lebanese Jeepers!

“The concept of the Jeep Jamboree, which is immensely popular around the world, is to stage a full day four-wheel-drive adventure that’s probably unlike anything you’ve ever experienced before,” said Joachim Zeitler, Chrysler Group General Manager at Gargour Automotive Company. “Jeep Jamborees are designed to accommodate every level of expertise so they’re fun for everyone, from novices to experienced off-road drivers and everyone in between – any Jeep vehicle with a 4-lo transmission can participate, and that includes everything from models straight from the showroom all the way up to vehicles with lift kits and other specialized accessories.”

An experienced support team helped the participants navigate a specially planned route that took in some of Lebanon’s natural beauty, starting from the scenic coastal town of Bouar and following a route through to the high mountains of Oyoun El Siman and Arez, including both on and off-road trails.

“Many of our customers have never taken their Jeeps off-road before,” said Zeitler. “So this was the perfect way to help them discover the amazing capability of their vehicles in a safe, controlled way. And, perhaps best of all, everyone that took partmade lots of new friends along the way. It was a great, sunny day out and a highly enjoyable and adventurous off-road experience for all of our Jeep customers who took part.”

Gargour Automotive Company’s Jeep® Jamboree was also the opportunity to celebrate the latest addition to the Jeep® family – the all-new, award winning Pentastar 3.6-litre V6 powered Jeep® Wrangler Rubicon, which delivers unmatched off-road capability with legendary four-wheel drive and is produced with more than seven decades of 4×4 engineering experience.

“We want to thank all of our customers for making our inaugural Jeep Jamboree such a great success and promise Jeep® fans throughout Lebanon that there is much more Jamboree fun to come in the future!” concluded Zeitler. “Given the amazing response to the event, we’re already planning something even bigger and better for next time around.”

Built on more than 70 years of legendary heritage, Jeep® is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep® brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.