Follow the Beat – Horeca is Back

45 days before this annually awaited hospitality event gets underway, figures released by Hospitality Services show that by the end of 2010, a staggering 95% of HORECA 2011 has already been booked by exhibitors, hailing the show an instant success well before its start date.

Opening its doors on the 29th March until the 1st April at Beirut’s BIEL, HORECA 2011 – the 18th Edition has already proved itself as the definitive venue for the foodservice and hospitality industry, to meet face to face with people from across the region and beyond.
The most important and successful Hospitality and Food Event of the year has already attracted exhibitors from eleven countries: France, Iran, Italy, Jordan, Kingdom of Saudi Arabia, Kuwait, Poland, Sri Lanka, Syria, Turkey, and the United Arab Emirates. As the event date draws closer and closer, this number is expected to increase continuously as exhibitors of other nationalities will easily fill the15, 000 m² venue.
For the first time, France is formally involved in Horeca 2011 and will be “La France à l’honneur”

Fifteen French companies will be grouped under the “France Pavilion” to promote French expertise in the field of food, wines and spirits, products, materials and services of hospitality management.
Live exhibitions, competitions and meetings are all in the offerings as usual; from the Live Junior Chef Competition, Lebanese Bartenders Competition, World Culinary Heritage, Hospitality Culinary Salon and all sorts of meetings, workshops and much more.
With three shows, five pavilions, eight daily events all under one massive roof, HORECA 2011 provides an ideal opportunity for thousands of prospective contacts, from the region’s most desirable consumers, to network and increase business opportunities.

HORECA, the annual meeting place for the Hospitality and Foodservice Industry is back!

2011 sees the return of the long-running exposition that promises you a glimpse of the very latest products, accessories, trends, innovations and ideas that will shape industry’s future, and ultimately yours.


Meet top regional and local manufactures and suppliers at the region’s premier event

As well as meeting Lebanese industry players, more than 350 companies will fly in from all corners of the world –  Egypt, France, Iran, Italy, Jordan, Kuwait, KSA, Poland, Turkey, Sri Lanka, Syria, the UAE  –  to participate in this international event of the year.

Get inspired by the industry’s very latest innovations and apply them in your own Food and Hospitality establishments. Your presence at HORECA 2011 will give you the edge you need and will positively impact the future of your business.



The Hospitality Salon Culinaire
With 19 prestigious competitions and more than 200 competing chefs
The hospitality Salon Culinaire is the most awaited event of the year, gathering International Jury ;

Jacques Charrette, France
Former President L’Academie Nationale de Cuisine de France
Director Toque d’Or magazine

Mauro Colagreco, Argentina
Michelin Star Chef
Chef of the Year in the French guide Gault Millau
Owner Mirazur Restaurant, Menton

Yiannos Gregoriou, Cyprus
Food & Beverage Manager, Four Seasons Hotel Cyprus
Time Out Pastry Chef of the Year 2010

Mehmet Gok, Turkey
Executive Chef, Four Seasons Hotel Istanbul

Roland Hertzog, France
Bread Ambassador
Co-Founder of The World Bread Contest

Francois Pozzoli, France
Founder  of World Bread Contest
Owner Boulangerie Pozzoli

Micheel Uwe, Germany
President Emirates Culinary Guild
Director of Kitchens, Radisson Blu Hotel Dubai Deira Creek

Rudolph Van Veen, Holland
Certified Master Chef
TV Chef

The Live Junior Chef Competition
Hospitality students will demonstrate their talent and potential in a highly competitive atmosphere.

Atelier Gourmand Chefs @ HORECA
The last foodservice trends and skills brought to life in a packed program of inspirational demonstrations from some of the world’s leading chefs; Rudolph Van Veen, Francois Pozzoli, Herve This, Mauro Colagreco

The Lebanese Bartenders Competition
The cream of Lebanon’s bartenders will be there.  The competition hosts leading talents demonstrating their mixology expertise, revealing tricks, and exquisite blends of flavors for both the eyes and the taste buds.

The National Extra Virgin Olive Oil Contest
For the sixth consecutive year, Lebanese extra virgin olive oil production will take center stage in a series of tasting and explanatory sessions, with trophies being awarded to the best local producers, and best labels.The Jury:

Jamal Al Batsh, Jordan
Chairman National Olive Oil Tasting Panel
Director Plant Production department
Ministry of Agriculture

Roland Andari, Lebanon
Head Olive Oil department-Rene Moawad Foundation
Independent Olive Oil Organopletic assessment specialist

Mona Assaf, Lebanon
Nutrition Expert- Ministry of Agriculture
Independent Olive Oil Organopletic assessment specialist

Alberto Dragota, Italy
Independent Olive Oil Organopletic assessment specialist

Hyam Fanous Sinno, Lebanon
Ex-Head Chemistry Department
Lebanese Agriculture Research Institute
Independent Olive Oil Organopletic assessment specialist

Michel Ferneyni, Lebanon
Passionate Culinary Explorer
Medi Resto’s Chairman
Independent Olive Oil Organopletic assessment specialist

Alexandros Gavriel, Cyprus
Leader Cyprus Organoleptics Olive Oil Assessment Panel -Department of Agriculture
Robert Hajj, Lebanon
Senior Quality Officer
Head of chemistry department
Independent Olive Oil Organopletic assessment specialist

Hussein Hoteit, Lebanon
Project Coordinator
Instituto per la Cooperazione ICU
Independent Olive Oil Organopletic assessment specialist

The Wine Lab
This event allows professionals and amateurs an insight into the latest releases of Lebanese wine and spirits, and sets the stage for those interested to meet winemakers and distributors.
An area dedicated to wine and arak. Discover local wines, and participate at the various wine sessions and tasting events.

The Annual Hospitality Forum
Daily conferences, workshops and open forums bring together hospitality and foodservice professionals to discuss and share knowledge, and provide invaluable information and insights on some of the latest consumer and product trends that are influencing our industry.

Floral Symphonies
10 leading florists fuse flowers and fruit to create works of art for display and showcase their latest creations.
Participants: Bouquet, Casa Del Flora, Fleur Art, Georges Chehade Flowers, Le Lilas Flower lounge,
Nuit de Reve, Rosa Flowers, Sona Flowers, Terra Flora, Rose Dew

Every year hundreds of new products and innovations hit the market, get reviewed, and are then forgotten.  For this reason, new ideas and products that came onto the market throughout 2010 are displayed on one stand.