Bossini Celebrates 25 years of Comfort and Elegance


It’s Bossini Anniversary and it’s time to celebrate! To mark the brand’s quarter of a century, Bossini celebrated its 25th anniversary worldwide, and also in Lebanon, during the month of May with a variety of special activities, including Facebook events. The Lebanese celebration kicked off with a radio live competition on Radio One throughout May. Alongside with the radio competition, a Facebook contest on Bossini Lebanon page was launched under “Spread the happiness” motto.

Every day, throughout the month of May, people were asked to write a happiness spreading quote, to get a chance to win! Many people participated every day and the 29 winners who were writing the best quotes were gifted. At the end of this competition, 3 lucky winners were chosen to win a full wardrobe: Ghinwa Tohme, Manal Nabbouh, Mireille Boghossian stopped over Bossini Dbayeh to select their favorite full look with the help of a personal stylist.

Mr. Jamil Rayess, GM of HST co, sole distributor of Bossini brand in Lebanon and Iraq, commented on this special event: “2012 marks our 25th anniversary year. And here we are celebrating a legacy of comfortable and joyful fashion experience. Dressing should not be a routine and boring task. Every day, we should feel pleased and eager to put colorful garments with a tradition of comfort and elegance as we remain confident and optimistic that happiness is ageless”. And Bossini continues to spread the brand value “be happy”. Incorporated in 1987 as a comfortable, colorful and energetic style, Bossini has grown over the past 25 years into one of the leading fashion brand, combining trend, beauty and lifestyle.

It rapidly established an extensive international operating platform and distribution network and successfully expanded its business to 36 countries & regions around the globe.