Belvedere Vodka has partnered up with RED to launch the special edition bottle to raise money for the Global Fund to fight against Aids, Tuberculosis and MalariaTM. 50% of profits from the global sale of Belvedere (PRODUCT)RED TM Special Edition Bottle will contribute to the Global Fund to fight AIDS, Tuberculosis and Malaria in Africa.
This amazing bottle is limited edition too so you can look cool and be cool at the same time while drinking, ‘safely’ for a good cause. It’s a great bottle to pull out at a dinner party just to bolster your ethical stance among your friends. Or as a gift to your host. It’s here right in time for the holidays…
(BELVEDERE)RED Special Edition Bottles will be available in over 50 countries at a wide range of outlets including retail stores, nightclubs, bars, restaurants, and airports around the world until after Christmas.
To top it off USHER, the multi-platinum, award-winning recording artist has teamed up with Belvedere to raise awareness around HIV/AIDS and emphasize the need for consumers to unite in support of programs that help eliminate AIDS in Africa.
Charles Gibb, President Belvedere and Millennium Imports states “Belvedere Vodka is delighted to join (RED) in the fight against AIDS by helping to raise funds generated from the global sales of (BELVEDERE)RED. As one of the world’s leading spirit brands, we are in a unique position to harness the power of our customers to benefit the millions of people who are at risk, or are living, with HIV. We want to raise consumer awareness and incite more global action to eliminate AIDS in Africa. Our message is simple – (PRODUCT)RED helps saves lives.”
This activation is currently happening in UAE (Dubai/Abu Dhabi) to keep track on it, follow the BELieVE in Giving page on PingDubai.com
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