Thinnest Camera by Sony

Sony, the leading consumer electronics brand announced the launch of two new digital point-and-shoot cameras, – the Cyber-shot TX55 and the WX30 – both packed with superior features, and designed to offer convenience to capture the moment with DSLR-style still photos, Full HD videos and amazing 3D images.

While the Cyber-shot TX55 holds the distinction of being the world’s thinnest camera with Full HD video recording capabilities, the equally distinguished Cyber-shot WX30 offers functionalities such as Full HD video, Picture Effect and a 3.0-inch touchscreen, which enhance user-experience.

Both cameras are equipped with a highly sensitive 16.2 megapixel Exmor R CMOS sensor, which offers incredible image detail and ultra-low picture noise, even in low light conditions. The cameras also boast the new ‘By Pixel Super Resolution’ technology that boosts zoom range to 10x without quality loss at the image sensor’s maximum resolution (16.2 million pixels).

The two easy-to-use models also mark a Cyber-shot first, the new Picture Effect mode that broadens artistic possibilities with no editing software needed. Exclusive to Sony, ‘By Pixel Super Resolution’ processing further extends the camera’s 5x optical zoom range, allowing full-resolution 16.2 megapixel images with a maximum 10x zoom.

‘By Pixel Super Resolution’ technology also significantly boosts still image quality during movie recording. At a touch of the shutter button, ‘Dual Rec’ grabs detail-packed 12 megapixel-level still photos without interrupting Full HD video shooting.

Both Cyber-shot models introduce the brand-new ‘Clear Image Zoom’ that boosts magnification without lowering pixel count in the final image.

The Cyber-shot TX55, at a mere 12.2mm thickness, is the world’s thinnest camera that captures Full HD AVCHD video clips as well as 16.2 megapixel still images. It also shoots super-detailed panoramas with 42.9 megapixel resolution, 3D Sweep Panorama and 3D Still Image to enjoy on your 3D TV. The camera’s back panel is dominated by a super-size 8.3 cm / 3.3-inch Xtra Fine OLED wide touchscreen, making it ideal for showing off photos and movie clips with incredible detail.

Enabling its incredible slimness, the TX55 is the first Cyber-shot camera that includes a slot to accept Memory Stick Micro (M2) and microSD/SDHC flash memory cards.

On the other hand, the Cyber-shot WX30 is a super-compact and sleekly curvaceous camera, which offers an equally tempting range of imaging options for stills, Full HD video and 3D shooting. It is also the first-ever Cyber-shot WX series model that features a spacious 7.5 cm (3-inch) Xtra Fine LCD wide touch screen for beautifully simple fingertip operation.

Newly enhanced with additional electronic image stabilisation for vertical and horizontal handshake correction, the SteadyShot Active Mode compensates for handheld camera movements during Full HD video shooting. This functionality will also enable users to enjoy crisper, blur-free movie clips at all zoom settings, even if you’re holding the camera while walking.

Intelligent Sweep Panorama also features HR (High Resolution) mode, letting you capture breath-taking 42.9 megapixel panoramas. Just sweep the camera: then enjoy the results on your connected HD TV, or zoom in with PlayStation® 3 to reveal the finest details.

3D Still Image captures dramatic 3D photos without needing a big, bulky camera with stereoscopic lenses. Just press the shutter button once: 3D Still Image grabs a pair of frames in quick succession, estimating depth information to create a dramatic three-dimensional still image. Other 3D shooting options include 3D Sweep Panorama and Sweep Multi Angle.

Making its Cyber-shot debut on the TX55 and WX30, Picture Effect broadens users’ artistic options with an exciting range of in-camera image treatments, eliminating the need for special editing software. A choice of seven Picture Effect options includes HDR Painting, Rich-tone Monochrome, Miniature, Toy Camera, Partial Colour, Pop Colour and Soft High-key.

Both cameras make it simple for anyone to achieve DSLR-like picture quality without fuss. Superior Auto mode recognises a wide range of shooting situations, adjusting exposure and other settings for more professional-looking images with low noise and high dynamic range.

The Cyber-shot WX30 is compatible with the Party-shot IPT-DS2 docking base – your ‘personal photographer’ that is perfect for parties and fun family gatherings. Party-shot pans, tilts and zooms the camera as it searches for faces in the room, automatically shooting natural, beautifully-framed photos while you enjoy yourself.

The compact, beautifully styled new Cyber-shot TX55 and WX30 cameras, as well as the range of Memory Stick Micro(Mark2)and SR series MicroSD/SDHC media cards by Sony will be available across Jumbo Electronics and other leading electronics retailers in the Middle East from September 2011.