New Canon PowerShot: A Cool Christmas Gift

Canon Middle East today redefines the boundaries of its compact super zoom range with the introduction of the new PowerShot SX30 IS – a high performance camera that boasts a 24mm ultra-wide, 35x optical zoom lens. Succeeding the PowerShot SX20 IS, the new model combines outstanding Canon optics with a host of advanced imaging technologies, providing the ideal tool for photo enthusiasts who want a powerful all-in-one camera for all their creative pursuits.

Perfect for use in any situation, the PowerShot SX30 IS provides full manual control, HD movie recording and a number of creative and automatic shooting modes – delivering as much or as little creative assistance as desired. Other design features, including a 6.8cm (2.7”) vari-angle LCD screen and hot shoe, also allow users to extend their creativity by shooting from different angles and with a range of compatible Canon accessories.

Class-leading zoom with outstanding image quality

The camera’s 14.1 Megapixel sensor allows photographers to generate A2+ size prints, offering detailed images that users can crop creatively with no compromise on quality. The enormous focal range of the 35x optical zoom lens offers users a unique realm of creative possibilities, extending from 24mm to 840mm (35mm equiv.), capturing everything from ultra wide-angle images to extreme telephoto shots.

A lens of such zooming power would typically pose a significant challenge for photographers shooting in low light or using the telephoto range without a tripod. For this reason, Canon has equipped this model with the most effective optical Image Stabilizer (IS) ever to be used in one of its compact cameras, offering up to 4.5 stops of compensation. This lens-shift system can effectively minimise blur when shooting with long zoom and when the use of a fast shutter speed is not possible. The PowerShot SX30 IS also features Ultrasonic (USM) and Voice Coil (VCM) motors for fast, accurate and silent zooming and focusing which, along with the optical IS, work in both stills and movies.

The new Zoom Framing Assist function helps users to keep track of distant or moving subjects when shooting with long zoom. Pressing the dedicated shortcut button, the Zoom Framing Assist quickly retracts the lens to one of three preset zoomed-out positions – allowing the user to view more of the scene on the screen and seek the subject – while a rectangle marks the area of the originally zoomed-in frame.

Moving beyond stills

The PowerShot SX30 IS offers 720p HD movie capture with stereo sound and full optical zoom, allowing photographers to switch from stills to movies at the touch of a button. Focus and exposure can be locked or adjusted during movie recording, while a special Dynamic IS mode reduces the camera shake created when filming and moving at the same time, producing a more realistic, steadier picture. Smart Auto in Movie mode can detect 21 different scene types, automatically evaluating and adjusting the settings to achieve optimum exposure, give priority to faces and boost bright colours. Results can be enjoyed to their fullest by connecting the camera’s HDMI-mini port to an HDTV screen.

For those who want to take great shots instantly, without worrying about manually changing settings, the PowerShot SX30 IS features Smart Auto, which uses Scene Detection Technology to identify shooting conditions and select the optimum settings from 28 variables.

PowerShot SX30 IS – key features:

· 35x ultra wide-angle zoom
· Optical Image Stabilizer (4.5-stop), USM, VCM
· 14.1 MP CCD
· 6.8 cm (2.7″) vari-angle LCD, EVF
· HD movies, HDMI
· Smart Auto
· Manual modes, Low Light and Miniature Effect movie
· Zoom Framing Assist
· Servo AF/AE
· Extensive accessory system