In celebration of their first anniversary, A New Earth hosted a gathering with many of the regular customers appearing, as well as several press agencies. For the occasion, the store introduced a new line of organic vodka, Snow Queen. As the sole dedicated provider of certified organic goods in the entire Middle East, founders Layane Makarem and Sabine Kassouf have made organic foods available in their stores.
In addition to all the foods available for breakfast, lunch, and dinner, there are specialty items such as raw food, and gluten-free products as well as vegan, low-sodium and low-fat items. There is a special section for baby care including foods and other products, personal care and eco-friendly household products that are safe, non-toxic and effective. These “green” products are healthier and safer for the environment.