DIA-style.com, a new luxury online shopping portal, was launched last week.
This portal allows users to shop online for women’s clothing and accessories from a wide range of international high-end brands. The site is available in both English and Arabic, and it is the first time that Arabic speaking consumers will be able to use such a service in their language.
DIA-style.com has partnered with select directional global e-tailers including, NET-A-PORTER.com, my-wardrobe.com, selfridges.com, stylebop.com, matchesfashion.com, mytheresa.com and brownsfashion.com to assemble a vast online multi-brand luxury product offering under one umbrella.
The site is optimized for all digital devices to enable users to shop, play and talk at home or on the go.
The website will offer over 40,000 products in English and Arabic. Users will be able to search by brand, price range, size and color. DIA-style.com has online and tele-style advisers to assist customers with style, sizing, and shipping queries. Purchases are made effortlessly via a single click through to the e-tailer.
Aside to browsing and purchasing clothes online, users can become fashion editors using a tool to create outfits and editorials that can be shared on social network forums like Facebook and Twitter.
DIA-style.com will also host forums for fashion enthusiasts to discuss the latest trends and enjoy swapping style tips in Arabic and English.
CEO of DIA-style.com, Rasha Khouri, made the following statement regarding the launch of the website:
DIA-style.com is for the busy fashion forward modern woman who wants to shop online for hottest products from around the world within a single accessible digital format. We have travelled the four corners of the web so that our clients don’t have to. The site will offer far more than just online purchasing, encouraging style experimentation and the development of a dynamic online fashion community in the Middle East.