Committed to adding elegance, quality and style to the world of fashion, Sacoor Brothers celebrated the opening of its second boutique in Lebanon at ABC Achrafieh Mall on level 1 with the presence of media personalities, celebrities, influencers and fashion lovers. In addition to its men’s collection, the new boutique at ABC Achrafieh offers the latest trends for women and children as well. It marks yet another significant milestone in Sacoor’s quest to expand in the region, after the opening of its first boutique dedicated to men at ABC Dbayeh last year.

Founded in 1989, in Lisbon, the premium fashion brand is known for its distinctive elegance and world-class personalized service. With over 100 stores worldwide, Sacoor is internationally recognized in different markets and has dressed celebrities from the world of cinema, television and fashion. Its preppy chic designs and superior quality add a unique touch to every individual style. It is the perfect choice for the discerning fashionista.

Sacoor Brothers’ spokesperson, commented: “Following the massive success of Sacoor’s first boutique at ABC Dbayeh, we are excited to launch a second boutique at ABC Achrafieh reflecting the brand’s philosophy of continuous expansion. In response to an increasing demand for elegance, refinement, and quality, the new boutique will feature the latest creations of the brand for men, women and children in addition to a selection of accessories such as footwear, bags, purses and belts to complement each outfit.”

With every new collection, Sacoor shows its passion for elegance and innovation by setting trends and offering original services and products. Characterized by relaxed sophistication, Grand Pier is the last of three themes within the SS17 collection, and reflects a vintage culture, embodying a modern surfing model. Inspired by uneven natural landscapes and the minimalist beauty of the coastline, these SS17 pieces are the best options for the summer season and  ideal to accompany every occasion and fit into everyday life. The collection is inspired by the sea, history, and mixes traditional nautical stripes, patterns, anchors with traditional details.  You can discover the new SS17 collection at ABC Dbayeh Level 3 ABC Achrafieh Mall Level 1.