Rebelling against every type of convention, VIA RODEO brings a taste of the edgy, Los Angeles fashion scene for the first time to the streets of Beirut. A completely original unisex concept store, VIA RODEO writes its own rules about what a boutique should be; a showcase of artistic, independent designers in an explosive riot of creativity where art, music and fashion collide.
VIA RODEO is a multibrand, grand “mansion” that looks like it has been invaded by punks and its dramatic décor and fashion collections reflect this. Spray-painted stone statues and comic-book printed baroque sofas adorn the “formal salon” which hosts the edgy, casual menswear. In the “hallway” a giant skull smiles up at you from the marble floor as you cross over into the “family room” and find yourself in the middle of an Alice-in-Wonderland dream where the chequered floor is on the ceiling, the tables are upside-down and two colorful lions stand guard over the fire place. Here you will find the daring ladieswear; funky, printed t-shirts and alluring dresses that are wearable works of art. Lingerie-infused, playful bikinis make a strong statement with their striking prints and sexy details. VIA RODEO’s loud, flashy shoes and handbags adorn all corners of the two rooms and seem to shout out at you.
VIA RODEO is not for the faint of heart. It is for the person who wants to stand out, to be noticed and be the centre of attention whether it’s on the beach, lounging with friends or dancing in a club; VIA RODEO has something for every occasion. Located in the heart of ABC Achrafieh on the 2nd floor, all VIA RODEO’s brands are new to Beirut and exclusive to the boutique.