Hot fashion and hot summer go together like chocolate and vanilla ice cream, sweetening our lives with beauty and sunshine… and when you put them together magical things can happen!
L.I.P.S and Riviera made the connection and launched the first ever Summer Fashion Show, which is to be a yearly event from now on. The first edition was a success, drawing many famous faces from the fashion industry, artists, media as well as social figures to the 4-day event from May 2- 5. Designers Adham Sarieddine, Mona Mansouri, Lamia Abi Nader, Image, Frisson, Awatif Alhai, Cynthia Fadlallah, Elham Elyoussef and Zeina Slaibi showcased their collections to fascinated audiences on the longest stage yet to be seen in Beirut. The record-breaking 50-meter long catwalk meant everyone there got a front row seat, and the best view in the house of the sizzling fashions on display.
Sponsored by Martini Royal, Makeup Forever, China Glaze, Splendora Beauty Care, Salon Elie Azar, RAF Photography – Raidy Printing Press, and of course Riviera Hotel, the event is set to be annual occurrence that will not only boost the fashion industry, but also Lebanese tourism. L.I.P.S has other big plans in store too! Together with Joy Model Management in Italy, they will soon announce the upcoming “Arab Designers Fashion Week” in Milan, during the period of the Milan Fashion Week.