Ralph Lauren Launches Vintage Venture

RALPH LAUREN has unveiled a new vintage line. RL Vintage features pieces hand-picked from the brand’s extensive archives and launched with its own e-commerce site, to allow customers to shop – or enquire about – the pieces online.

“I am happy to welcome you to RL Vintage, a very personal experience for collectors who share my love of craftsmanship, patina, heritage and personal style,” said Ralph Lauren. “Since my childhood, I have been drawn to old things: faded workshirts, weathered jean jackets, military uniforms, Navajo blankets, handcrafted furniture, paintings, photographs and all kinds of vintage vehicles – from a dented pickup to a bold Bugatti. I love their stories, each artist’s hand and their enduring style. These are the things that have inspired everything I do.”

Each season, the designer will select different rare pieces from the Ralph Lauren archives and curate them within a theme – the first being The Western Collection. The debut range features everything from hand-painted fringed jackets to a patchwork Prairie skirt, or a hand-crafted leather saddle bag – with all prices on application.

“Not only will we offer these unique items, but we’ll also share with you their individual history,” explained the designer. “Because the passion of collectors is always inspiring, we will seek them out and share their journey of discovery with you, as well.”

The fashion house has also launched the Bring It Back initiative to coincide with the new site, whereby customers can browse a list of iconic Ralph Lauren products – and have their say on which ones should be brought back into production.

Source: http://www.vogue.co.uk