Rabih Kayrouz A/W 2010-2011 Collection

Maison Rabih Kayrouz adapts the heritage of Couture to the Ready-to-Wear industry. This straightforward approach which advocates impeccable craftsmanship is an evolution rather than a revolution. It is a sensuality drawn from passion. The concept of luxury is constantly changing; as is its denomination “Haute Couture”.Today’s clientele seek a new approach to “Couture”, one that is more accessible, less venerated and restricted. They seek instant empathy and comfort in order to keep up modern life while benefiting from artisanal innovations and craftsmanship.

In short: A passion for Couture moulded into the rigour of Ready-to-Wear.

Maison Rabih Kayrouz offers designs of timeless style, almost beyond trends, yet keeping a contemporary poetry, executed within the Couture-specific techniques. The spirit of Rabih Kayrouz, which refutes seasonal expiry and the diktats of fashion, can be understood as Ready-to-Wear, with an underlying highly advanced degree of technical know-how and artisanal craftsmanship.
Complicity in working with the body. Complicity with the artisan’s hand.
Complicity with the know-how of the exceptional Parisian artisans, a crucial element in setting up the Maison Rabih Kayouz in Paris.

Complicity with the customer, which is essential to the approach of Maison Rabih Kayrouz. Complexity in the details, techniques and innovations. Complexity in creating designs that are at par technically as well as emotionally. A complexity which is hidden behind its apparent simplicity. The Lebanese origins provide the sensuality of touch and the richness of colours. The Western influences are apparent in the urban spirit and modernity of Maison Rabih Kayrouz.