Pynkiss: Bringing Fashion From Milan to Lebanon

Pynkiss, the high-end fashion label from international icon Hello Kitty, opened their flagship store in Lebanon, the fashion hub of the Middle East. Located on the Dbayeh highway, the store inaugurated the presence of the brand in the region which will shortly be followed by 20 more stores over six continents as part of their ambitious expansion plan.

The boutique’s launch promised to be an uber-stylish event with hundreds of guests visiting the boutique to get the full celebrity treatment and get the opportunity to be styled by stylist to the stars, Caroline Watson, who lists world famous names such as David and Victoria Beckham, Britney Spears, Kanye West and TV shows such as the X Factor and American Idol as previous clients.

Caroline and her expert team flew in to Lebanon  especially to create an exclusive shopping and pampering experience solely for Pynkiss customers, who were offered the once in a lifetime chance to be styled by one of the world’s most respected and revered fashionistas. There were also ‘mother and daughter’ nail bars to complete the celebrity pampering experience and one lucky customer won a truly unique and exclusive Pynkiss pendant, depicting Hello Kitty in 18 carat gold and diamonds, worth over $8,000 USD!

A live Tweet and SMS feed into the store via a large screen, offered style and fashion advice from Caroline and her team, giving the whole country an opportunity to participate in the store launch from the comfort of their laptops. The new Pynkiss smart phone app was exclusively introduced at the event and is now available to download from the Android and Apple’s app stores and will be showcasing the entire Spring/Summer collection. The app will also enable Pynkiss lovers from all around the world to post their favorites from the collection online.

The highlight of the three day fashion extravaganza was the second day when the store opened especially for Pynkiss’s Facebook and Twitter fans to come down to the store for personal one-to-one styling sessions with Caroline herself, to see how it feels to become a fashion icon for themselves. With one customer winning an exclusive one off diamond studded Pynkiss original pendant.

“The global expansion for 2012 has been planned for some time now, but we have already exceeded our growth projections, even in these early stages of the brand.” Chady Jreige CEO of Pynkiss explains. “The global phenomena that is Hello Kitty coupled with the well-established design credentials the Milan fashion team has created a brand that is not only rising above the current economic challenges faced by consumer and the luxury goods market alike, but it is setting new and unexpected trends in retail sales for emerging brands. It’s a truly exciting time for Pynkiss.”

After 35 years of successful trading Hello Kitty is not only a global superstar, but a brand that effortlessly spans the luxury, mass, FMCG and even technology markets. Pynkiss has been granted a one and only license from Sanrio, Hello Kitty’s creators, and is the only brand in the world that is allowed to show Hello Kitty in completely unique ways, such as a glittering Arabian Princess, a sequined Mermaid or dressed head to toe in sugar-sweet Italian ice-cream colours with jewelling in the shape of ice-creams and ice lollies. This year’s Spring/Summer collection offers a total look providing contemporary, exclusive lifestyle products and fashions to babies and children, teens and adults and will be available in-store.

Since Pynkiss launched at the world famous fashion week in Milan back in September 2011, it has gained a massive following, with celebrities and customers alike. With the devoted global brand following that Hello Kitty inspires across the globe and Pynkiss’ super-chic designs, the Pynkiss boutiques will be amongst the most popular in the world.