Now Open: Shades of Grey by Micah Cohen Launches E-Commerce gives us heads on: It’s turning into a very good week for guys everywhere who want to keep up stylish appearances but might not have the best brick-and-mortar access in their respective ‘hoods. The latest brand to branch out into e-commerce is Shades of Grey, which went live today. Micah Cohen’s lineup of menswear runs the gamut from traditional to tricked out (and we mean that in a good way), much of which would be perfectly at home in any man’s closet. More than just offering his wares, Cohen is also stocking the site with editorial content, showing off the goods and his hometown of L.A. Check it all out now at