Max’s Unveils its Winter Collection for Men

This Winter, men’s fashion at Max offers you more style and exceptional value! Urban Heritage, Varsity and Vintage are some of the key looks that have inspired new detailing in the men’s casual collection this winter.

Cityscape graphics are a great subject to house all year round with monochrome colourways being even more versatile. Polaroid imagery gives a retro undertone which is proving particularly popular right now.

Classic plaids in contemporary colours reflect the ongoing trend for laundered check shirts with a soft touch. Updates on traditional tartans, lumberjack checks and ombre’ patterns set the tone, while attention to styling details remain a strong focus.

The Great Outdoor trend from the winter catwalks finds resonance in shoulder and elbow patched knitwear. Corduroy and suede are also essential fabrications for this story.

Puffy jackets are a practical fail-safe option this winter, with navy prevailing as the colour of choice. Black and grey shades are also key. Metallic finishes are targeted to the younger market while matte textures add a smarter feel.



City Classics and Updated Country are the key looks for Men’s Formalwear this Autumn/ Winter 2012/13. Formal shirts offer a variety of collar and cuff options, including button-down, cutaway and neat fit collar styles. Micro checks, hounds tooth and stripes complete the classic and contemporary lines.