MasterCard Worldwide, for the third consecutive year, will collaborate with Aïshti, the leading luxury and fashion group in the Middle East, to support the MasterCard Aïshti Fashion Experience, Beirut 2011 which will take place on 13th and 14th September, 2011.
The MasterCard Aïshti Fashion Experience demonstrates MasterCard’s commitment to supporting Lebanon’s vision in becoming a leading destination for lifestyle and fashion. Beirut recently ranked 2nd in the Middle East and Africa region in terms of international visitor spending according to the MasterCard Worldwide Index of Global Destination Cities™ reflecting the Lebanese capital as a key destination in the region .
“We are delighted to continue our commitment to the fashion industry in Lebanon especially as the market continues to see remarkable and talented artists and designers flourish,” said Basel El Tell, vice president and regional manager, Levant, MasterCard Worldwide. “Our sponsorship gives us a great opportunity to present MasterCard Premium cardholders that are fashion enthusiasts, with access to the highly-anticipated fashion event, as well as, priceless experiences to attend VIP events and customized shopping experiences. We look forward to this year’s event, as we believe this demonstrates Beirut’s commitment to become the fashion capital of the Middle East.”
MasterCard has been a presenter and sponsor of some of the foremost premium global fashion events, including the Audi Fashion Festival in Singapore, In-Fashion: The Magnificent Mile Shopping Festival in Chicago, Rosemount Australian Fashion Week, Rosemount Sydney Fashion Festival and MasterCard Luxury Week Hong Kong. MasterCard has also supported the Singapore Fashion Festival and 30 Days of Fashion Presented by MasterCard in New York.