As part of the MasterCard Aïshti Fashion Experience Beirut 2011, Aïshti organized a special fashion event in Downtown Beirut. The evening kicked off with an outdoor fashion show on a majestic catwalk set up directly in front of Aïshti’s Downtown store amidst a street of red lighting. Gorgeous male and female models strutted down the 40 square meter white runway sporting key looks from the fall/winter 2011-12 collections, by the likes of YSL, Gucci, Fendi, Dolce & Gabbana, Céline, Dior, Emilio Pucci, Agent Provocateur, Marc Jacobs, Burberry, Bottega Veneta, Chloé, Zegna, Canali, Corneliani, Balenciaga, Stella McCartney, Etro, Jimmy Choo and Roberto Cavalli. Stars and celebrities attending the show included Nancy Ajram and Elissa.
After the show, an exciting draw for special prizes took place. Global Blue awarded three $5,000 gift vouchers to be spent at Aïshti; Mastercard awarded one $7,000 voucher to be spent at Aïshti; and Aïshti awarded one $5,000 voucher as well.
The most coveted prize was a brand-new Fiat 500, which was awarded to loyal Aïshti customer Rania el Sahely, who held winning ticket No. 0899. The car was offered by Saad & Trad, Lebanon’s exclusive Fiat representatives. The fashion event also saw the unveiling of the stylish Fiat 500 by Gucci. Lebanon is the first country outside of Europe in which the iconic car, customized by Gucci’s creative director Frida Giannini, is available.