A Boutique Society is the name of the ephemeral store founded by Yasmine Behnam in October 2009. Each season, A Boutique Society travels to meet its customers in Beirut, Cairo and Dubai, selling the womenswear and accessories collections for only 2 to 3 days at a time; at various venues such as art galleries, cool concept stores, hotels or even beautiful gardens.
This time, the event will be held in Beirut this week on Thursday 7, Friday 8, and Saturday 9 April, from 11am to 8pm, at “Kitsch Boutique & Bakery” in Gemmayze.
Brands tend to vary from time to time, however for this coming selling event in Beirut brands include:
-Tatiana Lebedev (Russian designer based in Paris)
-Poca&Poca (Polish brand)
-Anika Lena Skarstrom (Swedish designer based in Paris)
-Marie Saint Pierre (One of the most established Canadian designers)
-Scarlet Roos (French brand)
-milleneufcentquatrevingtquatre (French brand specialized in silk scarves, amazing graphics and superb quality)
Armed with an experience of over ten years in the fields of fashion and luxury in London and Paris before landing in Dubai, Yasmine felt the need for a true multi-brand experience bringing together emerging talents and alternative labels to the fashion-savvy people of the Middle-East. Always on the look-out for new designers and sartorial inspirations from shops and street-styles, the collection mixes brands from Paris, Montreal, Poland, Athens, Istanbul, Sweden, Russia and more.
The labels are quirky, underground. Together they represent a way of dressing in a tasteful “Saint Germain-des-Pres” or “Notting Hill” sort of way. Constantly evolving, the spirit is that of a Parisian boutique with a globetrotter feel – or effortlessly stylish.
A new retail experience, shoppers become ‘regulars’ and tend to extend their visit enough to socially gather around a cup of coffee, thus earning the boutique its name. In fact, A Boutique Society is like a best friend visiting in town. Only there for a couple of days, you have to catch her before she is gone again. “If fashion is ephemeral, why shouldn’t the store be?”
The Spring collection mixes a casual coolness with timeless feminine looks. It includes deconstructed clothes and “wear me in 3 ways” options, as well as intricate leather pieces, chunky accessories, fabulous knitwear and an array of cocktail party outfits. And of course to finish off the looks, a rainfall of scarves… indispensable for you or for your “society” friends!
We love… the blossoming palette, the slouchy trousers, the cheeky “combi-short”, the fantastic jumpsuits, the classics reworked, the immaculate white, the architectural jackets, the French mini, the neat accessories, the slick silhouettes.
We are… chic à la folie, beautiful, confident, inspiring, positively contagious, smart, natural, witty, daring, loving, loved.