Influenced by its rugby values, Eden Park continues to associate tradition and technicality, elegance and sporting inspiration in its men’s collection.
The products have been revisited by mixing discretion and tradition which have been part of the DNA of the brand for the last 25 years.
A light and colorful season
This collection is made-up of 3 lines: Heritage, Sport Club and Blue line each with its own take on preppy. The club inspiration is mixed with tailoring and has reinvented a “formal” look with subtle sporting influences. The tailoring influence is apparent in the Spring-Summer 2013 collection. The outfits have a leisurely week-end feel to them, strolls along the beach, or walking around the marina. The Eden Park man is sporty and relaxed with an affirmed distinction and temperance. The elegant and sophisticated fabrics used in the products each tell their own story…
Casual in jeans or multi-colored checks, bohemian in natural linen with Tunisian collars and floral prints, shirts are made from noble fabrics which illuminate the colors of the collection and the sharpness of the motifs.
For the sport chic, the polo is vintage and recognizable by its three colored trim collar. The t-shirt with its Tunisian collar or round neck with 87 prints, the birth date of the brand, is mixed with white and blue stripes for a sailor look.
The jacket, an essential item to any men’s wardrobe, is classic with a natural shoulder line, extra-soft construction with a light-weight lining. Trims, “seersucker” effect, “madras” checks, denim, and these details give life to the refined and discrete fabrics. The camouflage print jacket, a must-have this season, has a linen trim and oozes casual and elegance.
The trousers and shorts are military-inspired with its pockets or are sporting inspired by its elasticated waists.
The chinos are presented in a wide range of colors which illuminate any outfit.
The knitted jumpers come in a range of colors, the essence of the brand has been revisited and developed in the use of different stripes, and the rugby connection is forever omnipresent in the knitwear as well as the “fully fashioned” jumpers.
French campus style is found in the sweatshirts and jersey trousers which are made from 100% French cotton terry fleece.
The zipped hooded jacket is yellow, navy or bi-color and should be worn over a jumper or shirt or under a chic formal jacket.
The bow tie remains a symbol of the brand; it highlights the essence of the collection and provides an alternative to the cotton scarf presented in a range of colours.
Eden Park is positioned on a casual chic segment of the market; it has a very unique place in the rugby world and covers its field with a very colorful collection. The products are elegant, the fabrics are refined, and Eden Park has set off for a new season reinterpreting its values.