Calvin Klein Gets Hotter with Rihanna

The Emporio Armani ad campaigns are getting hotter and hotter each season. This Fall 2011 season, it is Rihanna who has taken on the reins from Megan Fox to show off the brand’s latest lingerie collection. The singer poses around a car showing off her toned physique including her amazing abs!

A sneak peek of the ad campaign were first revealed on Facebook, which appears to be a growing trend for brands.

Steven Klein, who is also responsible for Eva Mendes’ show- stopping Calvin Klein campaign, took these photos for Rihanna’s Armani adverts. What do you think of the lingerie adverts?