Azza Fahmy, the Middle East’s leading jewelery designer joins forces with UK’s hottest fashion duo – Preen – Justin Thornton and Thea Bregazzi. The creative collaborative efforts results in an avant-garde collection presented at Preen’s catwalk show during New York Fashion Week in February 2010. The collection was recently launched in Lebanon at the Designers’ Entourage in hip Saifi Village.
Inspired by a shared taste for the ‘futuristic’, a mutual love of giving ‘classics’ an ultra modern twist and innovative design elements, the Azza Fahmy Jewelery for Preen collection artistically and seamlessly brings together the essence of both brands with unique, uncompromising and intricately designed hand crafted pieces. In sterling silver, gold and the Azza Fahmy trademark mix of silver and gold on one piece, the collection consists of dramatic multi-faceted chokers, cuffs, earrings, rings and a made-to-order belt in a 3D format, making distinctively bold style statements.
Azza Fahmy says of the collaboration partnership and the collection: “Interestingly, we have a united desire for pure craftsmanship and where exciting and innovative design is the only hero. This is borne out with the open work techniques we’ve applied to create geometric cuts and motifs that painstakingly mimic the pattern of lace fabric, textured finishes blended with calligraphy and, architectural shapes to create a cohesive look that aesthetically complements the collection.
This, coupled with a mutual business interest in each other’s markets is a fitting way to celebrate our 40th anniversary.”