Italian Bice in Lebanon

BICE, an Italian aficionado’s haven, will soon open its doors in Beirut this month, setting the bar in fine dining and Italian dishes. Combining a fusion of first-rate dining, a serene setting and a prestigious location, BICE, part of a larger network of restaurants, will inject the capital with a level of cuisine not previously savored, with its signature brand philosophy, shared

worldwide.

The network of BICE restaurants that spans the world over began in Milan in 1926, under the unique vision of Beatrice Ruggeri, who was better known amongst her family members and friends as BICE (pronounced ‘Bee-Che’). Ruggeri, or BICE, was known for her delectable Tuscany inspired cuisine, extraordinary hospitality and personal warmth that were delivered through each greeting and every dish served. It is this spirit that continues to embody the BICE philosophy worldwide.

In 1978 Remo and Roberto took the first steps to give BICE an international cache opening a second BICE in Porto Cervo, followed by a restaurant in New York and other US cities including Miami, Beverly Hills and Chicago. International expansion has overseen restaurant openings in key worldwide destinations that include Paris, Tokyo, Madrid, Buenos Aires and Singapore. And so, from a small selection of Tuscan-inspire dishes sprouted a refined Italian chain of restaurants that can be found in five continents. Today, there are currently 35 restaurants worldwide that carry that operate under the BICE brand.

Located in Biel, BICE will be open 7 days a week for lunch and dinner offering delectable Italian cuisine in a most stunning setting, infusing enjoyment in each bite this summer.

BICE COMPANY BIO: –
The network of BICE restaurants spanning the world commenced in 1926 in Milan under the vision of Beatrice Ruggeri, better known to her family and friends as BICE, known for her delectable Tuscany inspired cuisine, extraordinary hospitality and personal warmth that continues to embody the BICE philosophy worldwide.

In 1978 Remo and Roberto took the first steps to give BICE an international cache opening a second BICE in Porto Cervo, followed by a restaurant in New York and numerous US cities soon followed including Miami, Beverly Hills and Chicago. International expansion has overseen restaurant openings in key worldwide destinations that include Paris, Tokyo, Madrid, Buenos Aires and Singapore. There are presently 35 restaurants worldwide bearing the name of BICE and the company continues to expand its concepts and entry into new markets.

Following the success of BICE restaurants in Dubai and Abu Dhabi and across the Middle East, BICE restaurant group is pleased to launch its new concept, BICE Mare, located in the prestigious Souk Al Bahar, out looking the iconic Burj Dubai landmark and grand fountain show. BICE Mare combines a mix of traditional and innovative Italian sea food inspired cuisine that is served in a stylish, warm and Mediterranean setting while retaining its core brand value of offering distinguished cuisine combined with renowned hospitality that personifies the signature brand philosophy worldwide.

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