Chivas Brothers, the global leader in luxury Scotch whisky, has joined forces with Christian Lacroix to produce a stunning limited edition bottle. The Chivas 12 Magnum by Christian Lacroix, with its dramatic and impactful design, is set to be the most striking example of a luxury partnership in the spirits category.
Each bottle will be produced using a unique laser metallisation technique to precisely deliver the lavish and sophisticated design created by Christian Lacroix.
Chivas Regal Global Brand Director Sophie Gallois comments: “Christian Lacroix has perfectly captured the exuberant essence of Chivas Regal. He had an intuitive insight into the brand, and seemed to understand immediately the rich and heraldic iconography around Chivas Regal.
“Both Chivas Regal and the Christian Lacroix brand share the values of heritage, craft and exclusivity making this partnership an excellent match. Christian Lacroix’s exuberant design is in real harmony with the world of Chivas and continues our long term strategy of offering beautiful, handcrafted and innovative limited releases of Chivas Regal which today’s luxury consumer will appreciate.”