VOX Cinemas launches Lebanon’s biggest cinema in Beirut City Centre

VOX Cinemas, the region’s most innovative and now largest cinema operator has arrived in Beirut offering Lebanese movie-goers the most exciting VIP cinema experience to date.  Under the Majid Al Futtaim Ventures arm, VOX Cinemas has launched the biggest, state of the art luxurious cinema venue at Beirut City Centre. Housing 15 screens (9 of which are 3D enabled), 4 VOX GOLD luxury theatres, the biggest screen in Beirut with its VOX MAX 20 meter screen, add in gourmet dining options in its VOX Café and candy bars, and movie goers are in for a real treat.

“VOX Cinemas in Beirut City Centre is our eighth cinema, and the first cinema we have opened outside of the UAE in the Middle East,” said Ahmed Galal Ismail, CEO of Majid Al Futtaim Ventures, which owns VOX Cinemas. “We are delighted for Beirut City Centre to be our first step in our strategic expansion plan across the GCC region, as VOX Cinemas more than doubles its screen count in 2013. It’s a very exciting time for the Majid Al Futtaim Ventures family and Beirut City Centre has been an incredibly supportive partner in helping VOX Cinemas fulfill this vision of regional expansion.”

All 15 of VOX Cinemas’ screens at Beirut City Centre are fully operational, including the impressive VOX MAX screen – a first for the country. Boasting a 20-metre wide screen with 100% digital images, movie-goers will be able to enjoy a realistic and fully immersive cinema experience. VOX MAX also features Dolby Surround 7.1 multi-channel surround systems, 4K digital projection – offering four times the resolution and pixel quality than regular screens and spacious MAX seats for extra comfort.

In addition, VOX Cinemas introduces another first to Beirut – a premium offer with four VOX GOLD Cinemas for those wanting a more exclusive and luxurious experience with fully reclining seats, a gourmet style restaurant menu  with  waiter service to your seat whilst watching the movie, and an exclusive VOX GOLD lounge.

“We are incredibly proud that VOX Cinemas will offer Beirut movie-goers something different, something special,” said Cameron Mitchell, CEO of Majid Al Futtaim Cinemas. “VOX Cinemas will set a new standard of cinema in the Beirut Market with the introduction of our VOX MAX brand and its biggest screen in Beirut at 20 meters along with 4 of our luxury cinemas VOX GOLD which offers unparalleled luxury with fully reclining seats and waiter service to your seat whilst watching a movie. We’ve invested in the latest digital cinema technology to offer a compelling movie-going experience unmatched in any of our key markets and our guests can be comfortable in the knowledge that when visiting VOX Cinemas, Beirut City Centre, that every session, every day, in every cinema meets an incredibly high technical standard. I’m delighted to open the doors to VOX Cinemas in Beirut City Centre, creating a true, wholly integrated leisure, entertainment and shopping destination for the wider community.”

VOX Cinemas will raise the standards of the cinematic experience for the Lebanese community. Aside from introducing VOX MAX and VOX GOLD, the new VOX Cinemas inBeirut City Centre will include, more spacious seats, digitally-enabled large screens in all itstheatre halls, and offer hassle-free ticketing options whereby customers can purchase tickets in advance at www.voxcinemas.com  or on the mobile site m.voxcinemas.com,  using  our express kiosks located in the cinema lobby or at the combined ticket and condylar counters reducing the need to queue twice.

VOX Cinemas is located in ‘Beirut City Centre’, the first retail development in Lebanon by Majid Al Futtaim Properties, a leading developer of shopping malls, together with hotels and ‘mixed-use’ community projects in the MENA region.