Renault Lebanon Launches the First Renault Store in the Region


In the presence of Renault Middle East’s Commercial Director, Hakim Boutehra, and the head of the Group’s entry-range program, Arnaud Deboeuf, Renault Group’s importers to Lebanon Bassoul-Heneine inaugurated the first Renault Store in the region, located at the company’s headquarters in Sed el Bauchrieh.

The Renault Store project was launched by Renault in 2012 to optimize the showroom space and improve the client experience. With this concept the Renault Group offers a welcoming, comfortable, and versatile space, and delivers a seamless commercial journey. The Renault Store regroups the pre-sales, sales, and post-sales services, and brings together the company’s virtual world and physical network.

With this concept, the Renault Group simplifies and enriches the client experience by offering a multichannel approach and local services to all its visitors. This commercial, informational, and modern space, offered both physically and digitally, has been colorfully designed with new furnishings which embody the passion of the brand, and its desire to be closer to its clients.

As Mia Bassoul, Associate Partner and Marketing Director at Bassoul-Heneine, states: “The launch of the Renault Store Lebanon is an important date in the history of the partnership which has united Bassoul-Heneine and Renault for 62 years.”