Latest BMW Models unveiled in Beirut!!

BMW debuts its first four-door coupé, the BMW 6 Series Gran Coupé, and sixth generation of the best-selling BMW 3 Series in an exclusive evening event .The customer launch of BMW’s two newest models ,the all new BMW 6 Series Gran Coupé and the sixth generation BMW 3 Series took place Thursday June 7th, 2012 at the prestigious Zaitunay Bay.

Hosted by Bassoul-Heneine sal, the official BMW Group Importer in Lebanon, over 4000 VIP customers, guests, media and BMW Group Middle East senior management attended the invitation-only event in which the third model in the BMW 6 Series line up and the latest generation of the BMW Group’s best-selling 3 series were officially unveiled. The event’s impressive turnout highlighted the strong level of interest that the models have already received from customers in Lebanon.

During the evening, guests enjoyed gourmet canapés and refreshing beverages whilst being serenaded by lounge music from Djette. The audience were then treated to a dance performance choreographed by Sami El Hajj before the all-new BMW 6 Series Gran Coupé and all-new BMW 3 Series were unveiled through striking 3D mapping projections played on the 24 metre LED screen within the venue. Using state-of-the-art lighting, shadows, projection and 3D mapping techniques, the visual installation used the walls as an interactive canvas; making the models pop from the walls and animating the venue with the magic of optical illusion, all without the aid of 3D glasses. All of these combined elements provided the perfect atmosphere in which to raise a toast to BMW’s first four-door coupé and sixth generation BMW 3 Series, which are now on sale in Lebanon.