Hyundai Genesis wins prestigious quality award for midsize premium cars

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Hyundai’s contender in the midsize premium car sector, the Genesis has taken top spot in its segment in the ‘2013 Highest Initial Quality’ survey by renowned automotive industry experts, J.D. Power and associates. Reinforcing Hyundai’s reputation for producing cars of the highest quality, the results placed the Genesis ahead of rivals such as the Audi A6, BMW 5 Series, Jaguar FX and Mercedes E-Class.

The highly respected study, which is in its 27th year, serves as a global benchmark for new-vehicle quality. After a 90 day ownership period, Genesis owners reported fewer problems than owners of any other car in the sector. J.D Power and associates is a prominent American-based marketing information services organisation that conducts research into customer satisfaction in a range of markets, in particular the automotive industry.

Tom Lee, Vice President and Head of Hyundai Middle East HQ, commented: “These results could not highlight more clearly the strength of Hyundai’s offering in the midsize premium car sector. By finishing ahead of its competitors from established luxury car manufacturers, the Genesis has further highlighted Hyundai’s commitment to produce high quality products in line with our ‘Modern Premium’ brand direction.”

The Genesis sedan is part of Hyundai’s premium car line up in the Middle East, which also includes the Genesis Coupe and the company’s flagship model, the Centennial. These models provide owners with an all-round premium package, hitting the highest standards for comfort, technology and refinement.

The Genesis boasts a stylish modern design, with its sleek lines complemented by, LED lighting accents and dual asymmetrical exhausts tips integrated into the rear bumper. The interior includes all the features expected in a premium car, including leather seating, cooled driver’s seat, and premium cut-pile carpeting all coming as standard.

Middle East customers have the option of two engines a 3.8L V6 engine producing 290 hp, and the most recent addition, a 3.8-liter unit that features direct injection (GDI) technology and produces 338hp and maximum torque of 40.3kg.m at 5,100rpm.

The Genesis offers a wealth of technology, including Hyundai’s Driver Information System (DIS), which is available in selected countries across the region. The new display provides a more intuitive user interface, with an integrated joystick-type function. It is also available with a rear view camera, which projects images on the 8inch screen, smart cruise control and an electronic parking brake with automatic vehicle hold.

This is not the first award Hyundai’s midsize premium car has received. In 2009 the Genesis received the North America Car Of The Year award, while more recently it was named ‘Most Dependable Midsize Premium Car’ in the prestigious J.D Power and associates 2012 vehicle dependability study.

Several other Hyundai models also experienced success in the ‘2013 Highest Initial Quality’ survey. The Accent, Sonata and Azera all claimed second places in the sub-compact, mid-size and large car categories respectively, while the All-New Santa Fe claimed third place in the mid-size SUV segment. Hyundai as a brand climbed eight places in the overall scoring, further reflecting the company’s progress in building cars of the highest quality.