As the sun sets, fashion, design, art and music fused to create a special evening in the heart of Beirut at the historic Mouawad Palace near Burj el Murr. All MINI fans in the Middle East joined in on the action. MINI showed the new model range and provided a sneak preview of its latest family member – the MINI Countryman. The line-up for this event features some of Beirut’s hottest acts, including; Slutterhouse, Undecided KA and Jammit The Band.
Meanwhile Annette Baumesiter, top MINI designer flew in to officiate the party that also saw the best of Beirut’s creative design talent on display. One design initiative was an exhibition of the designer toy MEGA created by EMIRATI designer Mohammed Abedin earlier this year.
The exhibition is to underline the city’s positioning as art capital of the Middle East and to showcase the very best in Lebanese talent in fashion, graffiti photography with the participation of Karen Karam, , Ashekman, Bokja designers and Roger Moukarzel are among the confirmed artists.
Speaking about the event, Sarah Klippert, MINI Manager of BMW Group Middle East, said: “Consistently raising the bar for creative and unconventional marketing techniques across the globe, MINI continues to showcase and support urban projects that champion creativity. This event is a culmination of everything MINI and will bring like-minded people from across the region together to celebrate the iconic brand. We are thrilled that so many devoted MINI enthusiasts are able to join in for the event that promises to be a memorable night of music, fashion, art and excitement” .
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