Smart has proven time and time again that it is not only fun, safe and practical, but also as original as a car can be, especially after winning a GOLD Lynx Award in Dubai for its “Unlock Beirut” competition.
The Dubai Lynx Awards is a forum for the Middle East and North Africa in the field of advertising and communication, in the social media category.
Smart’s “Unlock Beirut” competition got hundreds of fans across the country, setting an example on how an idea can be best implemented through web-based and mobile technology, transforming communication into an engaging interactive dialogue.
What was even more impressive was the extent to which the user-generated content pushed social interaction by fans and contestants to go beyond social communication, turning them into promoters of the brand.
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