The Lebanese chapter of the International Advertising Association (IAA) elected its new board for the years 2011 – 2013. The committee will be headed by Naji Boulos and includes the following members: Naji Irani (Vice President), Georges Slim (Secretary General), Joe Ayache (Treasurer), Ralph Bacha, Ghassan Germanos, Claude Hajjar, George Jabbour, Hana Al Khatib, Kamil Kuran and Paul Sabbagh (members).
On the occasion of the IAA fiftieth anniversary (1961-2011), Boulos noted that this jubilee will be vital in the history of the chapter: “This year will be an opportunity for the chapter to honor Lebanese Advertising men who created and promoted the growth of the Advertising sector in Lebanon and Arab countries.”
A book chronicling the 50-year history of advertising in Lebanon is being prepared and will be published in November 2011. Several activities will be added to the busy schedule of jubilee.
Boulos also mentioned the challenges that the committee will be facing counting the situation of the outdoor landscape in Lebanon and the laws regulating advertisements of the tobacco sector and the pharmaceutical products.