GROHE, the world’s leading premium brand of sanitary fittings, has recently launched its new GROHE SPA™ concept in the Lebanese market, as well as the Middle East and Africa.
GROHE regional and international representatives, headed by Paul flowers, Senior Vice President of Design at GROHE AG as wells as VIPs and media representatives attended the launch event at the luxurious Buddha Bar.
The GROHE SPA™ transforms the bathroom into more than just a functional space.
Paul Flowers, Senior Vice President of Design at Grohe AG, says: ‘GROHE SPA™ has been developed in direct response to an emerging trend; people are investing more effort and dedicating more space to creating a relaxing bathroom experience. The concept is about evolving a traditionally rational space for cleaning and grooming into an emotional space that enhances wellbeing’.
Everyday bustle can be draining, and as much as we’d all like to escape to the spa whenever our hearts desire to, it is impractical and almost impossible with our hectic schedules. GROHE SPA™ creates a space in the consumer’s very own home where it’s possible to seek refuge from a hectic lifestyle – a spa within your bathroom.
At the launch, Simon G. Shaya, General Manager and President, GROHE East Mediterranean and Middle East and Africa said, “Unlike a commercial spa, your home spa can be tailored specifically to your needs. Set your ideal water temperature and pressure and indulge your senses. With this new Spa collection we aim to help you escape to your personal sanctuary every day and Enjoy Water.”
Luxury is in the detail. GROHE understands the importance of these details; part of the SPA range will be adding a selection of accessories to its portfolio: lotions, soaps, room sprays and aromatic candles; all chosen to enhance the overall GROHE SPA™ experience
The enticing Spa collection is available in three design styles- GROHE Ondus®, Allure and Atrio, bringing balance and harmony to today’s cosmopolitan bathrooms through exploration of three simple geometric forms: lozenges, squares and circles.