Bassam Fattouh launches cosmetic range in star-studded affair


Explores inner beauty and natural élan by empowering wearers

Renowned make-up artist Bassam Fattouh, whose clientele includes royalty and celebrity, has launched his range of branded cosmetic products at a star-studded event at the Voda Bar, Jumeirah Zabeel Saray, The Palm, on February 11th 2012.

Bassam Fattouh’s new cosmetic line helps his discerning client discover their inner beauty through tasteful application. His expertise in cosmetology and aesthetics has resulted in an approach that accentuates rather than disguises uniqueness and character.

“True beauty is about exploring inner appeal with consummate confidence. It is about unveiling, not clumsily masking. My range asks questions of inner beauty, and empowers the wearer to be their true, beautiful self through beguiling yet natural touches,” said Bassam Fattouh.

It is this spirit of empowered beauty that makes Bassam Fattouh a tour de force in the fashion industry. His range of beauty products allows women everywhere to feel his exclusive personalized attention to bring out their inner radiance.

Fattouh’s passion took him from his hometown in Lebanon to the fashion capital of Paris early in his career, where he honed his skills at the renowned Paris Carita Beauty Institute. He opened the first Bassam Fattouh Institute in 1997, and has since gone from strength to strength, and is currently recognized as an acclaimed beauty consultant. All of Bassam’s experience and expertise were eventually embodied in his own exclusive cosmetics line derived from the desire to share his expert advice with women around the world.

“My philosophy of beauty has been shaped over years of understanding and exploring not just cosmetics but the people beneath the mask. I’ve realized that cosmetics and make-up are never meant to hide a person’s true sense of self. Genuine beauty comes from an inward journey, and that’s what the Bassam Fattouh’s line of premium products helps with. The range resists the overdone look, preferring to go with light, natural touches for maximum effect,” Fattouh concluded.

Bassam Fattouh products are available in Lebanon, Kuwait, Saudi Arabia, Qatar, Bahrain and now the UAE.