adidas, the world’s leading sporting goods brand, has announced the opening of a new store in Beirut City Center. The opening marks the 9th store for adidas in Beirut and features an area of 231 square meters dedicated to the brand’s latest product collections.
Commenting on the opening of the store, Zeina Abou Laban, General Manager, adidas Levant, said, “We are proud to announce the opening of our 9th store in Beirut; this store is the biggest so far to reflect our leadership in the Lebanese market. Since we opened our doors in 1995, it has been our goal to give our consumers the best shopping experience with great products and holistic themes. The Beirut City Center store is the perfect destination for aspiring athletes and fashionistas to find the latest adidas products and the biggest collection.”
The opening of the store coincided with the launch of ClimaCool® Revolution, a 360° ventilation running experience for the coolest run. The latest edition of cool running, which provides ventilation from all sides for improved running performance, can be seen on the feet of sports superstar David Beckham in adidas’ latest TV commercial.
In addition to the Sport Performance products, the new adidas store at Beirut City Center will also offer consumers the latest collections from adidas Originals. The street style-inspired products pay homage to urban culture from the 70’s, 80’s and 90’s, with the signature trefoil creating the mark of authenticity. adidas by Stella McCartney, a collaboration that has created fashion-inspired training products for women, will also be available at the new store, along with adidas Porsche Design.