Home Centre enters the Levant region, with its first store in Sin El Fil, Lebanon

Home Centre, the leading market retailer in furniture and home furnishing in the region, unveiled its first store in Lebanon in the Sin El Fil area. The debut home store was inaugurated in a special ceremony under the patronage of the Minister of Tourism, His Excellency Mr. Fady Abboud on the 18th of October 2012 and was attended by the top management of Landmark Retail Lebanon, VIP guests, industry experts and special media.

A leading home retailer in the Middle East, North Africa and the Indian subcontinent, Home Centre offers an extensive and impressive range of furniture, home furnishings, home accessories, bed & bath and kitchenware. Home Centre’s in-house team of stylists and buyers draw inspiration from global trends to bring stylish and affordable furniture and home furnishing to a wide spectrum of homes from traditional to modern.

Mr. Jeethendra Babu, General Manager of Landmark Group said, “We are excited to announce the launch of the region’s biggest home retail brand in Lebanon. Lebanon is now part of a new chapter in the history of Home Centre, as the regional home-grown brand evolves into an international concept. With the introduction of Home Centre we once again reiterate the Landmark Group philosophy of ‘creating exceptional value for all the lives we touch’. With the launch of Home Centre we bring to our Lebanese customers the brand’s outstanding value, continuous innovation and exceptional customer experience in the area of home retail.

Mr. Adnan Chaito, COO of Landmark Retail Lebanon added, “We are very happy to launch a new home shopping destination in Lebanon which will help in catering to the sophisticated Lebanese sense of style and refinement. The new store reflects the modern and dynamic nature of the region today. The new store infuses a sense of warmth and comfort that is typical of one’s own home. From the visual focus to the lighting, layout and choice of products, Home Centre will offer the Lebanese clientele a more inviting shopper experience with all the required elements to create the perfect home.”

The design strategy of the new store was developed by US design experts Callison, who are also reputed to have planned and designed the billion-dollar island city in the region with Doha, Qatar – The Pearl, Porto Arabia. The refreshed design of Home Centre creates spaces within the store that evoke the same experiences and feelings which are reflected in the brand’s tagline, ‘Find your Home in Ours’. The new store format infuses a sense of warmth and comfort while creating merchandise zones which replicate the many facets of home living.

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