Hublot continues its 2015 momentum in the Middle East with a special event with press and VIP guests in Beirut on June 5, with the announcement of Arab Superstar Ragheb Alama as the latest Friend Of The Brand. Mr. Alama’s friendly personality, passion for watches and long-term standing in the music industry are a strong match with Hublot’s values.
Hublot Middle East & Africa Regional Director Marco Tedeschi, celebrity Ragheb Alama and the Tamer family, Hublot’s new business partners in Lebanon, welcomed esteemed guests and press members for a press conference followed by a convivial lunch, overlooking the Roman Baths Garden at the foot of the Serail hill in Beirut’s Centre Ville. Guests discovered the highly anticipated news in a lavish setting by the ancient ruins where time stands still. The historical Roman Baths with their man-made low-slung glass walls which give it a 21st century feel fit Hublot’s “Art of Fusion” perfectly, connecting the past to the future and linking tradition with vision.
Hublot Middle East & Africa Regional Director Marco Tedeschi shared: “Our Dear Friend Ragheb Alama completely suits our brand values and appeals to the whole region; we are happy to officially call him a Friend of Hublot. We are confident that our partnership with Tamer Frères will strengthen Hublot’s presence in Lebanon and are looking forward to making this market one of our strongest in the Middle East.”
Friend of the Brand Ragheb Alama added: “I’ve always been a fan of Hublot that fit my character and tastes; The brand was dear to my heart even before we discussed the partnership, and it is a great honour for me to be chosen as the first artist from the Arab world.”
Giving and sharing are another outlook that Hublot and Ragheb Alama share, and which never fails to tie in the brand’s events and operations with its ambassadors for the benefit of foundations and charity actions worldwide. In that context, Hublot announced its support of St. Georges School, a charity founded by Mr. Alama for children in need.
On becoming Hublot’s new partners in Lebanon, Jean Tamer, President of Tamer Frères, said: “Our partnership with Hublot is based on legacy, culture and respect”. Hublot culture is very similar to ours and the product is a wonderful timepiece that speaks for itself.”
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